Written by The Sustainable Buyer

Despite the negative press surrounding many retailers refusing to pay suppliers, there are some fashion industry players playing fairly. There are even some going that extra mile by supporting our communities and healthcare systems!  In these uncertain times it’s amazing to see the private sector get so involved. Whether it’s through financial aid, manufacturing or transporting much needed supplies. We wanted to focus on the great brands that are doing great things. Here’s a short round up…

  1. New Zealand footwear brand All Birds has donated $500,000 worth of their signature wool runners to healthcare workers on the front line in the US. The brand announced it late March on Instagram and received an overwhelming response. They have since changed their approach to a ‘buy one, give one’ whereby the brand will split the cost of donating a pair of Wool Runners when a customer purchases a pair of All Birds. 


  1. UK Fashion Rental company By Rotation (the self proclaimed AirBnB of fashion) is offering free rental to anyone who for the UK’s NHS for their next party, date or holiday when the pandemic is over. 


  1. Californian womenswear brand, Reformation have joined up forces with the City of LA and LA Protects to produce non-medical grade masks in their LA factory to combat the current shortage to ensure that medical standard masks are available for those on the frontline. You can buy the masks for your own use or / and donate them to those in need!


  1. UK based Community Clothing are manufacturing scrubs for the UK National Health Service. It was a quick turnaround with specifications arriving, patterns cut out and samples made – all in the same day! Then the samples were inspected and approved the following morning which gave the go ahead for the bulk of fabric to go into cutting. The first batch (700 pairs!) was ready just 3 days after approval! Great effort!


5. Isle of Wight, UK based company Rapanui are helping out their local health service by creating protective equipments and setting aside one tonne of organic cotton for community groups to make masks! As if that wasn’t enough they have also increased funding for charities using their partner business Teemill.


6. From dungarees to scrubs, UK based Lucy and Yak are supporting the UK National Health service and encouraging others to get involved by making scrubs! They’ve helpfully listed the local community groups making scrubs in the UK on their site. There’s also discount for UK health service workers and they did a giveaway for key workers! Lucy and Yak also work closely with a factory in India and have set up a JustGiving page for the factory owner to support local families in need!


Cover photo courtesy of Reformation