This Spanish footwear brand is taking action against climate change. In 2015 Carlos Garcia founded Flamingos Life in Elche, a city in the Alicante province of Spain. The logo is said to be inspired by the dreamy sunsets over the mountains of Alicante province where Elche sits. Elche is full of shoe factories and Garcia had grown up with his family’s footwear business around him.
The brand seeks to create value by linking products to projects which consequently involves the consumer in the project. They call it the circular model. Each shoe is linked with a specific environmental or social cause which the brand makes monthly donations to. These include Waste Free Oceans who collect rubbish from sea and the Eden Reforestation project who replant 5 trees for every pair sold. So far over 122,000 trees have been planted!
The trainers are made from post-consumer plastic bottles (which so far they have recycled over 19,000). They also use waste materials from the footwear industry which must be abundant in Elche. The cotton used is organic and the rubber, naturally sourced of course from the Heavea Brasilenis tree. To replace leather the brand uses a corn substitute which, according to them, reduces 92% of CO2 in the shoe making process.
Get in on the action: https://www.flamingoslife.com/
Pictures courtesy of Flamingos Life